Back when Hewlett Packard was known only for printers, they worked with Zipit to tap into the new photo-sharing craze of the late-2000s with an Internet-enabled picture frame. ("Big deal," you say; but remember, back then our cell phones still flipped open.)
The HP team wanted to deliver a device that as simple to use, first and foremost - and they needed this device to allow for seamless control, remotely. Their target audience, young families, would purchase this device for their parents, who were not native Internet users, and would often have trouble downloading and installing software programs. (Long before mobile apps were readily available and easy to find.)
To top it all off, HP's Engineering teams couldn't simply Google "Internet of Things company." They were expert hardware engineers and designers but needed a partner that had competencies in cloud computing and wireless devices to make their product a truly "smart" device.
Enter Zipit.
We collaborated with the HP product teams to come up with the right user experience solutions, like, "What if parents and grandparents of the target market could see the content their family members were posting to Facebook, Photobucket, flikr, YouTube and more without even needing an account of their own? And what if the young families could remotely control their privacy settings to show different albums?"
The result was the HP Smart Wi-Fi Display, a digital picture frame that was exceedingly simple to use for both administrator and "end user" - without requiring an engineering background to get set up. The young parents would only have to log in to a web-based portal to control the image and their loved ones only had to turn the device on to start seeing content.
Simple as that.
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