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Jim Greco

Jim Greco

Jim brings extensive experience in scaling tech firms' sales and go-to-market strategies. He is an IoT industry veteran with 15+ years in the space helping enterprises define and drive value in their connected products strategies. Prior to Zipit, Jim held several IoT sales leadership positions including at Axeda; where he helped drive the business to become an IoT platform market leader. Post Axeda acquisition by PTC, he led PTC's global IoT sales organization under the Thingworx brand. At Digi International, Jim led NA Sales for the IoT Product and Services business. Jim is passionate about digital transformation and disruptive technology.

Posts by Jim Greco

NB-IoT vs. LTE-M: Which Cellular IoT Technology Is Right for You?

NB-IoT vs. LTE-M: Which Cellular IoT Technology Is Right for You?

While 4G and 5G cellular technologies offer fast data speeds and low latency, they aren’t always the optimal choice for every IoT application. Some solutions need to prioritize low device power consumption and long-range connectivity over ultra-high bandwidth and low latency. For thes …

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What is Automated Billing? 8 Benefits for Cellular IoT Devices

laptop with an invoice in front of the screen that says "paid" in a red box

IoT billing would be so straightforward if all of your customers’ IoT devices were activated simultaneously and data usage was uniform across all devices. But in reality, device activations are staggered, and data usage is inconsistent due to different applications, locations, and cus …

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Cellular vs. Wi-Fi for IoT: Which is Better?

cellular and Wi-Fi internet connectivity within a city

Every IoT device requires Internet connectivity. Take, for example, our customer Bushnell, which manufactures trail cameras for use in remote, wooded areas. Without internet access, there's no way for users to know if a camera's battery is running low. This lack of information could l …

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What Is Consumption-Based Pricing & Is It Right for Your IoT Solution?

consumption pricing

Consumption-based pricing centers on usage, making it a feasible billing strategy for IoT devices. However, implementing this strategy requires a sophisticated billing platform capable of handling the complexities unique to IoT. At its core, consumption billing relies on a platform to …

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What is Network Redundancy and Why Is It Critical for IoT?

Wireless Network Redundancy

Internet connectivity is no longer a luxury but a necessity. Without it, productivity comes to a halt, and businesses face substantial financial risk. IoT products rely on connectivity, and OEMs face customer frustration with a loss of internet and may even put customer assets or secu …

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An Introduction to Monthly Recurring Revenue (MRR)

MRR illustration

The Internet of Things (IoT) is rapidly expanding with opportunities for new connected devices. However, the ongoing connectivity and hardware costs associated with IoT devices can pose a significant challenge for OEMs trying to monetize their products. Adopting a recurring billing mo …

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What is Consolidated Billing? Benefits + Examples

consolidated billing

Consolidated billing allows multiple bills for the same customer to be combined into a single invoice. This approach offers great simplicity and flexibility in billing and payments for both businesses and consumers. While consolidated billing is a popular strategy for any business pro …

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What Is a Billing Solution and How Can It Grow Your Business?

illustration of IoT billing solution in action

In the world of cellular IoT, a streamlined billing solution is vital to managing and monetizing an IoT product. The IoT industry has unique requirements, such as massive-scale deployments of thousands of devices (some with different subscription start dates) and multiple relationship …

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